Creative Economy/2011/21 min/Reel № 11.001
By&Union
&Union on focus, community, patience and loving what you do
What Will Creativity Hold for the Future?/Recorded 2011
A close reading, kept within reach.
&Union takes creative economy as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in South Africa in 2011, the conversation is grounded in &Union's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
From espresso bars to artisan beers, Brad Armitage and Rui Esteves share their experiences of establishing a new culture on the streets of South Africa.
About the speaker
&Union
Cape Town/South Africa
Concept developers and brand custodians, Brad Armitage and Rui Esteves have been crafting retail experiences together for over 11 years.
Where this goes next.
AI-curated · based on transcript themes, not tags
