
Design Thinking/2015/1 min/Reel № 15.001
ByRoy Choi
Trailer: Roy Choi on food that tastes like LA
Make. Change./Recorded 2015

A close reading, kept within reach.
Roy Choi takes design thinking as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in USA in 2015, the conversation is grounded in Roy's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
What do Twitter and tacos have to do with each other? Meet the chef who took gourmet food onto LA’s streets.

About the speaker
Roy Choi
Los Angeles/USA
As a creator of LA's celebrated gourmet food truck culture, this chef did more than sling marinated Korean barbecue tacos. He brought Los Angelenos together.
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