
Design Thinking/2015/38 min/Reel № 15.001
ByRoy Choi
Roy Choi on moving on from losing his job to starting a street food revolution
Make. Change./Recorded 2015
A close reading, kept within reach.
Roy Choi takes design thinking as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in USA in 2015, the conversation is grounded in Roy's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
“We started [outside nightclubs] at midnight, serving this taco which tasted like the city.”

About the speaker
Roy Choi
Los Angeles/USA
As a creator of LA's celebrated gourmet food truck culture, this chef did more than sling marinated Korean barbecue tacos. He brought Los Angelenos together.
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