Migration placeholder image alt text

Design Thinking/2015/38 min/Reel № 15.001

ByRoy Choi

Roy Choi on moving on from losing his job to starting a street food revolution

Make. Change./Recorded 2015

A close reading, kept within reach.

Read / watch in
The short version

Roy Choi takes design thinking as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.

Recorded in USA in 2015, the conversation is grounded in Roy's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.

The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.

Ask this talk
What did Roy say about…

We started [outside nightclubs] at midnight, serving this taco which tasted like the city.”

Roy Choi

About the speaker

Roy Choi

Los Angeles/USA

As a creator of LA's celebrated gourmet food truck culture, this chef did more than sling marinated Korean barbecue tacos. He brought Los Angelenos together.