Food Design/2013/30 min/Reel № 13.001
ByAlex Atala
Alex Atala on creativity and innovation in cuisine
The Best of the World's Creativity/Recorded 2013
A close reading, kept within reach.
Alex Atala takes food design as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in Brazil in 2013, the conversation is grounded in Alex's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
At the 2013 Design Indaba Conference Alex Atala spoke about creating dishes that sum up an entire culture.
About the speaker
Alex Atala
Sao Paulo/Brazil
Alex Atala is an acclaimed Brazilian chef whose work is concerned with traditional Brazilian cuisine, using native ingredients.
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