Creative Economy/2007/35 min/Reel № 07.001
ByWally Olins
Wally Olins on the branding of nations
Upsizing the 10th Edition/Recorded 2007
A close reading, kept within reach.
Wally Olins takes creative economy as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in United Kingdom in 2007, the conversation is grounded in Wally's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
Getting the branding identity of a country right has led to many positive results, Wally Olins explains.
About the speaker
Wally Olins
London/United Kingdom
Wally Olins (1930 – 2014) was one of the world's most experienced practitioners in corporate identity and branding.
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