Tucker Viemeister

Industrial Design/2008/36 min/Reel № 08.001

ByTucker Viemeister

Tucker Viemeister: it always costs more not to design

South African Design Week/Recorded 2008

A close reading, kept within reach.

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The short version

Tucker Viemeister takes industrial design as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.

Recorded in International in 2008, the conversation is grounded in Tucker's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.

The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.

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What did Tucker say about…

For Tucker Viemeister, design is about persuasion, inspiration and trust.

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About the speaker

Tucker Viemeister

International

BusinessWeek's "guru", overachiever Tucker Viemeister also founded Smart Design and is a fellow of Industrial Designers Society of America.