Design Thinking/2015/2 min/Reel № 15.001
ByStanley Hainsworth
Trailer: Stanley Hainsworth on two decades of building distinct brands
Make. Change./Recorded 2015
A close reading, kept within reach.
Stanley Hainsworth takes design thinking as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in USA in 2015, the conversation is grounded in Stanley's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
In a talk peppered with audience laughter, Stanley Hainsworth shares his wisdom on branding the cultural icons of our time.
About the speaker
Stanley Hainsworth
Seattle/USA
Stanley Hainsworth is the founder and chief creative officer of Tether, a creative, cross-discipline studio.
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