Michael Bierut runs us through some of his major projects and the thought processes behind them: a rare opportunity to get into his award-winning mind. Image: The identity MAD for the Museum of Arts and Design, shown on various sets of card. © Pentagram

Graphic Design & Illustration/2015/1 min/Reel № 15.001

ByMichael Bierut

Trailer: Michael Bierut on how to think like a designer

Make. Change./Recorded 2015

Michael Bierut runs us through some of his major projects and the thought processes behind them: a rare opportunity to get into his award-winning mind. Image: The identity MAD for the Museum of Arts and Design, shown on various sets of card. © Pentagram
Poster

A close reading, kept within reach.

Read / watch in
The short version

Michael Bierut takes graphic design & illustration as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.

Recorded in USA in 2015, the conversation is grounded in Michael's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.

The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.

Ask this talk
What did Michael say about…

Michael Bierut runs us through some of his major projects and the thought processes behind them: a rare opportunity to get into his award-winning mind.

Michael Bierut - photo by Jake Chessum

About the speaker

Michael Bierut

New York/USA

Pentagram partner Michael Bierut is the winner of hundreds of design awards and has work in permanent collections including MOMA and the Met in New York City.