Graphic Design & Illustration/2015/1 min/Reel № 15.001
ByMichael Bierut
Trailer: Michael Bierut on how to think like a designer
Make. Change./Recorded 2015
A close reading, kept within reach.
Michael Bierut takes graphic design & illustration as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in USA in 2015, the conversation is grounded in Michael's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
Michael Bierut runs us through some of his major projects and the thought processes behind them: a rare opportunity to get into his award-winning mind.
About the speaker
Michael Bierut
New York/USA
Pentagram partner Michael Bierut is the winner of hundreds of design awards and has work in permanent collections including MOMA and the Met in New York City.
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