Design Thinking/2015/2 min/Reel № 15.001
ByHella Jongerius
Trailer: Hella Jongerius: I am a design pastor
Make. Change./Recorded 2015
A close reading, kept within reach.
Hella Jongerius takes design thinking as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in Netherlands in 2015, the conversation is grounded in Hella's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
The Dutch designer outlines six guiding principles for designers to embrace in order to regain a holistic approach to their work.
About the speaker
Hella Jongerius
Amsterdam/Netherlands
Hella Jongerius is an internationally celebrated contemporary product designer, born in the Netherlands.
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