Creative Economy/2007/40 min/Reel № 07.001
ByTobias Frere-Jones
Tobias Frere-Jones transforms typefaces
Upsizing the 10th Edition/Recorded 2007
A close reading, kept within reach.
Tobias Frere-Jones takes creative economy as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in International in 2007, the conversation is grounded in Tobias's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
Typography needs to be investigated and played with, which certainly works for Tobias Frere-Jones.
About the speaker
Tobias Frere-Jones
International
During his seven years as senior designer, Frere-Jones created many of Font Bureau's best known typefaces, including Interstate, and Poynter Oldstyle and Gothic
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