Interaction Design/2013/18 min/Reel № 13.001
ByMTN
Team MTN Qhubeka: An African Bicycle Dream: Episode 1
The Best of the World's Creativity/Recorded 2013
A close reading, kept within reach.
MTN takes interaction design as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in South Africa in 2013, the conversation is grounded in MTN's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
Team MTN Qhubeka are the first Pro Continental Cycling Team from Africa. This is their story.
About the speaker
MTN
South Africa
MTN is pleased to partner with the prestigious Design Indaba Conference and Expo for the third year in succession.
Where this goes next.
AI-curated · based on transcript themes, not tags
