Design Thinking/2015/Reel № 15.001
ByMichael Wolff
Sitting on the edge of yes and no
Make. Change./Recorded 2015
A close reading, kept within reach.
Michael Wolff takes design thinking as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in United Kingdom in 2015, the conversation is grounded in Michael's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
Sometimes instinct dictates when a design works but it can also take years to persuade the client. Ultimately, says Michael Wolff, it's out of your hands.
About the speaker
Michael Wolff
London/United Kingdom
Michael Wolff is a co-founder of one of the world’s most iconic design companies – Wolff Olins – and is recognised today as a leader in thinking on brands.
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