Creative Economy/2015/35 min/Reel № 15.001
ByShubhankar Ray
Shubhankar Ray on how brands can survive in the 21st century
Make. Change./Recorded 2015
A close reading, kept within reach.
Shubhankar Ray takes creative economy as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in United Kingdom in 2015, the conversation is grounded in Shubhankar's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
Content is king but no one explains why quite like Shubhankar Ray, who re-engineered the brands of Camper, Levis and G-Star.
About the speaker
Shubhankar Ray
London/United Kingdom
A thought leader in branding, Shubhankar Ray has pioneered a counter-intuitive approach to developing modern brands.
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