Design Thinking/2009/15 min/Reel № 09.001
ByRoger Smythe
Roger Smythe: imagining dreams and ideas into reality
What Can Your Creativity Do?/Recorded 2009
A close reading, kept within reach.
Roger Smythe takes design thinking as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in South Africa in 2009, the conversation is grounded in Roger's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
Roger Smythe explains that when Masters and Savant Worldwide was established, they wanted to give both their clients and team an incredible experience. Roger Sm
About the speaker
Roger Smythe
Johannesburg/South Africa
As creative director, Smythe’s direction of animation projects has led to the successful implementation and execution of award-winning campaigns.
Where this goes next.
AI-curated · based on transcript themes, not tags
