Creative Economy/2007/34 min/Reel № 07.001
ByRoger L Martin
Roger Martin on leveraging design in business
Upsizing the 10th Edition/Recorded 2007
A close reading, kept within reach.
Roger L Martin takes creative economy as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in Canada in 2007, the conversation is grounded in Roger's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
At Design Indaba Conference 2007, Roger Martin discusses the difference between a design view of business and a business view of design.
About the speaker
Roger L Martin
Toronto/Canada
Roger Martin is an education, design and business innovator, the dean of the Rotman School of Management and an author of several business books.
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