Design Thinking/2011/38 min/Reel № 11.001
ByRenny Ramakers
Renny Ramakers on Droog's different perspective on design
What Will Creativity Hold for the Future?/Recorded 2011
A close reading, kept within reach.
Renny Ramakers takes design thinking as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in Netherlands in 2011, the conversation is grounded in Renny's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
The co-founder and director of Amsterdam design studio Droog is a keen proponent of sensible innovation and creating a different perspective on design.
About the speaker
Renny Ramakers
Amsterdam/Netherlands
Co-founder and director of Droog, Renny Ramakers curates exhibitions, is a judging panelist on various boards, and leads lectures and workshops worldwide.
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