Doug Pray, Eames Demetrios, Gary Hustwit 2010

Film & Animation/2010/43 min/Reel № 10.001

ByGary Hustwit, Doug Pray, Eames Demetrios, Michael Bierut

Pray, Demetrios and Hustwit on film and its role in design

Let It Out!/Recorded 2010

A close reading, kept within reach.

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The short version

Gary Hustwit takes film & animation as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.

Recorded in USA in 2010, the conversation is grounded in Gary's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.

The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.

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What did Gary say about…

Filmmakers Gary Hustwit, Doug Pray and Eames Demetrios engage in dialogue with Michael Bierut about making movies that deal with design and its possibilities.

Gary HustwitMigration placeholder image alt textEames DemetriosMichael Bierut - photo by Jake Chessum

About the speaker

Gary Hustwit

New York/USA

Gary Hustwit is an independent filmmaker, famed for this design trilogy Helvetica, Objectified and Urbanized.

Doug Pray

Los Angeles/USA

Doug Pray has directed a number of critically acclaimed feature-length documentary films about American subcultures, artists, and maverick characters.

Eames Demetrios

Los Angeles/USA

Eames Demetrios is a filmmaker and the geographer-at-large for Kcymaerxthaere, a parallel universe largely coexistent with our linear world.

Michael Bierut

New York/USA

Pentagram partner Michael Bierut is the winner of hundreds of design awards and has work in permanent collections including MOMA and the Met in New York City.