Creative Economy/2010/34 min/Reel № 10.001
ByPiyush Pandey
Piyush Pandey on his Ministry of Fun in advertising
Let It Out!/Recorded 2010
A close reading, kept within reach.
Piyush Pandey takes creative economy as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in India in 2010, the conversation is grounded in Piyush's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
In his hilarious presentation, Piyush Pandey pays tribute to the greatest design of all – the heart – and talks about using humour and emotion.
About the speaker
Piyush Pandey
Mumbai/India
Piyush Pandey has been named the most influential man in Indian advertising seven years in a row by The Economic Times, India’s premier business paper.
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