Creative Economy/2015/38 min/Reel № 15.001
ByPepe Marais, Joe Public
Pepe Marais and Xolisa Dyeshana on how purpose drives creativity and change
Make. Change./Recorded 2015
A close reading, kept within reach.
Pepe Marais takes creative economy as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in South Africa in 2015, the conversation is grounded in Pepe's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
Pepe Marais and Xolisa Dyeshana unpack the belief system that’s behind their award-winning ad agency, Joe Public.
About the speaker
Pepe Marais
South Africa
Co-founder and chief creative officer at Joe Public Johannesburg, Pepe Marais has been at it for over 20 years.
Joe Public
Johannesburg/South Africa
Pepe Marais and Xolisa Dyeshana are chief creative officer and executive creative director respectively of advertising agency Joe Public.
Where this goes next.
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