Graphic Design & Illustration/2013/25 min/Reel № 13.001
ByPaula Scher
Paula Scher on creativity as a small defiant act of misbehaving
The Best of the World's Creativity/Recorded 2013
A close reading, kept within reach.
Paula Scher takes graphic design & illustration as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in USA in 2013, the conversation is grounded in Paula's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
"Small breakthroughs and how they came to be" was the theme for Paula Scher’s presentation at Design Indaba Conference 2013.
About the speaker
Paula Scher
New York/USA
Paula Scher is a graphic designer and partner at Pentagram.
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