Graphic Design & Illustration/2015/39 min/Reel № 15.001
ByMichael Bierut
From our archives: Michael Bierut on how to think like a designer
Make. Change./Recorded 2015
A close reading, kept within reach.
Michael Bierut takes graphic design & illustration as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in USA in 2015, the conversation is grounded in Michael's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
Michael Bierut runs us through some of his major projects and the thought processes behind them: a rare opportunity to get into his award-winning mind.
About the speaker
Michael Bierut
New York/USA
Pentagram partner Michael Bierut is the winner of hundreds of design awards and has work in permanent collections including MOMA and the Met in New York City.
Where this goes next.
AI-curated · based on transcript themes, not tags
