Graphic Design & Illustration/2008/29 min/Reel № 08.001
ByOscar E Peña
Oscar E Pena's guide to branding
South African Design Week/Recorded 2008
A close reading, kept within reach.
Oscar E Peña takes graphic design & illustration as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in International in 2008, the conversation is grounded in Oscar's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
Oscar E Pena shares the how-tos of constructing a brand that exists in tangible design as well in the mind of the consumer.
About the speaker
Oscar E Peña
International
Lifestyle, senior creative director at Philips Design, Oscar E Peña has been involved in the design of numerous consumer products.
Where this goes next.
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