Nelly Ben Hayoun at Design Indaba Conference 2013.

Creative Economy/2013/10 min/Reel № 13.001

ByNelly Ben Hayoun

Nelly Ben Hayoun: Design is all about passion and ambition

The Best of the World's Creativity/Recorded 2013

A close reading, kept within reach.

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The short version

Nelly Ben Hayoun takes creative economy as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.

Recorded in United Kingdom in 2013, the conversation is grounded in Nelly's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.

The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.

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What did Nelly say about…↵

At Design Indaba Conference 2013, Nelly Ben Hayoun chats to Michael Bierut about her project The International Space Orchestra.

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About the speaker

Nelly Ben Hayoun

London/United Kingdom

Known as the Willy Wonka of design and science, experience designer Nelly Ben Hayoun is a director and creator of the impossible.