Creative Economy/2009/Reel № 09.001
ByNathan Reddy
Nathan Reddy Pecha Kucha
What Can Your Creativity Do?/Recorded 2009
A close reading, kept within reach.
Nathan Reddy takes creative economy as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in South Africa in 2009, the conversation is grounded in Nathan's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
Nathan Reddy, South Africa's most awarded brand specialist, explains his success in the manufacture of desirability.
About the speaker
Nathan Reddy
Johannesburg/South Africa
Nathan Reddy is the Digital and Communications curator for Design Indaba Expo 2015.
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