Naota Fukusawa.

Industrial Design/2014/Reel № 14.001

ByNaoto Fukasawa

Naoto Fukusawa on why objects shouldn’t stand out too much (trailer)

A Better Future Through Design/Recorded 2014

A close reading, kept within reach.

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The short version

Naoto Fukasawa takes industrial design as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.

Recorded in Japan in 2014, the conversation is grounded in Naoto's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.

The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.

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What did Naoto say about…↵

Objects are merely interfaces, says the Japanese industrial designer. It's humans that are at the centre of the design process.

Naoto Fukasawa

About the speaker

Naoto Fukasawa

Tokyo/Japan

Japanese industrial designer Naoto Fukasawa is one of the world's most influential designers.