Industrial Design/2014/40 min/Reel № 14.001
ByNaoto Fukasawa
Naoto Fukusawa on why objects shouldn’t stand out too much
A Better Future Through Design/Recorded 2014
A close reading, kept within reach.
Naoto Fukasawa takes industrial design as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in Japan in 2014, the conversation is grounded in Naoto's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
The Japanese industrial designer believes successful designs are things we interact with naturally and inevitably, without thinking.
About the speaker
Naoto Fukasawa
Tokyo/Japan
Japanese industrial designer Naoto Fukasawa is one of the world's most influential designers.
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