Design Thinking/2016/4 min/Reel № 16.001
ByMichael Wolff
Michael Wolff: The story of four rooms
Experience the Wonder of Creativity/Recorded 2016
A close reading, kept within reach.
Michael Wolff takes design thinking as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in United Kingdom in 2016, the conversation is grounded in Michael's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
Design consultant Michael Wolff encourages young designers to trust in their ability to create something new.
About the speaker
Michael Wolff
London/United Kingdom
Michael Wolff is a co-founder of one of the world’s most iconic design companies – Wolff Olins – and is recognised today as a leader in thinking on brands.
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