Graphic Design & Illustration/2010/36 min/Reel № 10.001
ByMichael Bierut
Michael Bierut: five lessons on graphic design
Let It Out!/Recorded 2010
A close reading, kept within reach.
Michael Bierut takes graphic design & illustration as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in USA in 2010, the conversation is grounded in Michael's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
In graphic design it is essential to consider the needs of the people that are going to be living with the design, says Michael Bierut.
About the speaker
Michael Bierut
New York/USA
Pentagram partner Michael Bierut is the winner of hundreds of design awards and has work in permanent collections including MOMA and the Met in New York City.
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