Craft/2010/41 min/Reel № 10.001
ByMarcelo Rosenbaum
Marcelo Rosenbaum on cultural heritage in design
Let It Out!/Recorded 2010
A close reading, kept within reach.
Marcelo Rosenbaum takes craft as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in Brazil in 2010, the conversation is grounded in Marcelo's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
Understanding and incorporating cultural heritage and traditions is a key feature in Marcelo Rosenbaum’s designs.
About the speaker
Marcelo Rosenbaum
Sao Paulo/Brazil
Brazilian designer Marcelo Rosenbaum sees the house as an element capable of increasing the self-esteem of the Brazilian people.
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