Graphic Design & Illustration/2008/52 min/Reel № 08.001
ByIvan Chermayeff
Logo genius Ivan Chermayeff's secret joys
South African Design Week/Recorded 2008
A close reading, kept within reach.
Ivan Chermayeff takes graphic design & illustration as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in USA in 2008, the conversation is grounded in Ivan's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
The graphic designer behind the some of the world's greatest logos on what defines the discipline.
About the speaker
Ivan Chermayeff
New York/USA
A prolific designer, illustrator and collage artist, Ivan Chermayeff's lyrical, expressive style has resulted in iconic images for literally hundreds of clients
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