Industrial Design/2009/22 min/Reel № 09.001
ByKeith Helfet
Keith Helfet: The Joule electric car
What Can Your Creativity Do?/Recorded 2009
A close reading, kept within reach.
Keith Helfet takes industrial design as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in International in 2009, the conversation is grounded in Keith's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
The inspiring design story of Joule is testament to the possibilities of South African industrial design.
About the speaker
Keith Helfet
International
Keith Helfet is recognised for his work on the XJ-220, XK-180 and the F-Type under Jaguar Cars.
Where this goes next.
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