Creative Economy/2006/22 min/Reel № 06.001
ByJohn Hunt
John Hunt on original advertising
Entrenching Itself on the International Design Calendar/Recorded 2006
A close reading, kept within reach.
John Hunt takes creative economy as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in South Africa in 2006, the conversation is grounded in John's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
John Hunt tries to define "advertising", pointing out that advertising must be original – but not too original.
About the speaker
John Hunt
Johannesburg/South Africa
Zambian native John Hunt is the creative founding partner of TBWA\Hunt\Lascaris, widely accepted as one of the leading advertising agencies in the world.
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