African Design/2017/8 min/Reel № 17.001
ByMarcus Engman, Jesper Brodin
Jesper Brodin & Marcus Engman on the start of IKEA’s new African collaboration
Inspiration Is Nothing Without Action/Recorded 2017
A close reading, kept within reach.
Marcus Engman takes african design as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in Sweden in 2017, the conversation is grounded in Marcus's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
“We like to work in an open way, because we believe in that way of co-creating things.”
About the speaker
Marcus Engman
Sweden
The head of design at IKEA challenges the way traditional products are made.
Jesper Brodin
Sweden
Jesper Brodin is the CEO of range and supply at IKEA of Sweden.
Where this goes next.
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