Design Thinking/2014/Reel № 14.001
ByIje Nwokorie
Ije Nwokorie on the messy business of branding (trailer)
A Better Future Through Design/Recorded 2014
A close reading, kept within reach.
Ije Nwokorie takes design thinking as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in United Kingdom in 2014, the conversation is grounded in Ije's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
Here's a short taster of brand guru Ije Nwokorie's talk at Design Indaba Conference 2014. Watch the full talk by downloading the Design Indaba App now.
About the speaker
Ije Nwokorie
London/United Kingdom
Ije Nwokorie is the global CEO of Wolff Olins, London, a global brand consultancy.
Where this goes next.
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