Design Thinking/2014/35 min/Reel № 14.001
ByIje Nwokorie
Ije Nwokorie on the messy business of branding
A Better Future Through Design/Recorded 2014
A close reading, kept within reach.
Ije Nwokorie takes design thinking as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in United Kingdom in 2014, the conversation is grounded in Ije's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
It's more useful to think about branding as a messy creative process than as a pristine product, says Wolff Olins global CEO.
About the speaker
Ije Nwokorie
London/United Kingdom
Ije Nwokorie is the global CEO of Wolff Olins, London, a global brand consultancy.
Where this goes next.
AI-curated · based on transcript themes, not tags
