Craft/2007/33 min/Reel № 07.001
ByHella Jongerius
Hella Jongerius handles design with care
Upsizing the 10th Edition/Recorded 2007
A close reading, kept within reach.
Hella Jongerius takes craft as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in Netherlands in 2007, the conversation is grounded in Hella's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
Hella Jongerius has discovered one doesn’t always need to be too precious about handmade products.
About the speaker
Hella Jongerius
Amsterdam/Netherlands
Hella Jongerius is an internationally celebrated contemporary product designer, born in the Netherlands.
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