Information Design/2006/28 min/Reel № 06.001
ByHartmut Esslinger
Hartmut Esslinger on the DNA of Design
Entrenching Itself on the International Design Calendar/Recorded 2006
A close reading, kept within reach.
Hartmut Esslinger takes information design as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in Germany in 2006, the conversation is grounded in Hartmut's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
Through case studies and analysis of process and product, Hartmut Esslinger deconstructs the DNA of design and advises on design survival.
About the speaker
Hartmut Esslinger
Berlin/Germany
Professor Hartmut Esslinger is founder and co-CEO of frog design inc, having studied industrial design at the College of Design in Germany.
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