Graphic Design & Illustration/2018/26 min/Reel № 18.001
ByNatasha Jen
Graphic designer Natasha Jen poses six questions for design thinkers
Embrace the Unknown/Recorded 2018
A close reading, kept within reach.
Natasha Jen takes graphic design & illustration as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in Taiwan in 2018, the conversation is grounded in Natasha's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
During her Design Indaba Conference talk she expands on her thinking since declaring: Design Thinking is Bullshit.
About the speaker
Natasha Jen
USA/Taiwan
Natasha Jen is an award-winning designer, an educator, and a partner at Pentagram.
Where this goes next.
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