Migration placeholder image alt text

Graphic Design & Illustration/2018/26 min/Reel № 18.001

ByNatasha Jen

Graphic designer Natasha Jen poses six questions for design thinkers

Embrace the Unknown/Recorded 2018

A close reading, kept within reach.

Read / watch in
The short version

Natasha Jen takes graphic design & illustration as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.

Recorded in Taiwan in 2018, the conversation is grounded in Natasha's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.

The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.

Ask this talk
What did Natasha say about…↵

During her Design Indaba Conference talk she expands on her thinking since declaring: Design Thinking is Bullshit.

Migration placeholder image alt text

About the speaker

Natasha Jen

USA/Taiwan

Natasha Jen is an award-winning designer, an educator, and a partner at Pentagram.