Creative Economy/2008/33 min/Reel № 08.001
ByGerry Human
Gerry Human on pushing the boundaries of advertising
South African Design Week/Recorded 2008
A close reading, kept within reach.
Gerry Human takes creative economy as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in South Africa in 2008, the conversation is grounded in Gerry's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
The purpose of advertising in South Africa, but also the rest of the world, is to push boundaries, says Gerry Human.
About the speaker
Gerry Human
Johannesburg/South Africa
Although Gerry Human is a 20-year veteran of the advertising industry, he claims to have the mind of a 12-year-old and the body of... yes, well.
Where this goes next.
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