Design Thinking/2016/34 min/Reel № 16.001
ByFred Gelli
Fred Gelli on designing an Olympic identity that connects anyone and everyone
Experience the Wonder of Creativity/Recorded 2016
A close reading, kept within reach.
Fred Gelli takes design thinking as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in Brazil in 2016, the conversation is grounded in Fred's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
Co-founder of Tátil Design Fred Gelli talks about the award-winning firm’s ten design principles and what inspired the Olympic and Paralympic logo.
About the speaker
Fred Gelli
Rio de Janeiro/Brazil
Acclaimed Brazilian graphic designer Fred Gelli founded design agency Tátil, and recently designed the branding for the Rio 2016 Olympics and Paralympic Games.
Where this goes next.
AI-curated · based on transcript themes, not tags
