
Creative Economy/2012/31 min/Reel № 12.001
ByFoxP2
FoxP2 on how the fields of commerce and creativity intersect
I Am Not a Designer/Recorded 2012
A close reading, kept within reach.
FoxP2 takes creative economy as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in South Africa in 2012, the conversation is grounded in FoxP2's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
FoxP2 reveal their seven key principles for succeeding in a creative business – using Star Wars as inspiration.

About the speaker
FoxP2
Cape Town/South Africa
Justin Gomes and Charl Thom are from the independent agency named after the creativity gene, founded by Gomes in Cape Town in 2005.
Where this goes next.
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