FoxP2 on how the fields of commerce and creativity intersect

Creative Economy/2012/31 min/Reel № 12.001

ByFoxP2

FoxP2 on how the fields of commerce and creativity intersect

I Am Not a Designer/Recorded 2012

A close reading, kept within reach.

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The short version

FoxP2 takes creative economy as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.

Recorded in South Africa in 2012, the conversation is grounded in FoxP2's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.

The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.

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What did FoxP2 say about…

FoxP2 reveal their seven key principles for succeeding in a creative business – using Star Wars as inspiration.

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About the speaker

FoxP2

Cape Town/South Africa

Justin Gomes and Charl Thom are from the independent agency named after the creativity gene, founded by Gomes in Cape Town in 2005.