Fibra at Design Indaba 2011

Design Activism/2011/17 min/Reel № 11.001

ByFibra Design Studio

Fibra: Design as a tool to change perspectives

What Will Creativity Hold for the Future?/Recorded 2011

A close reading, kept within reach.

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The short version

Fibra Design Studio takes design activism as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.

Recorded in Brazil in 2011, the conversation is grounded in Fibra's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.

The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.

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What did Fibra say about…

Fibra are using design as a tool to change perceptions and ultimately change the world.

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About the speaker

Fibra Design Studio

Rio de Janeiro/Brazil

Fibra is a Brazilian sustainable design studio comprising four university peers: Bernardo Ferracioli, Pedro Themoteo, Bruno Temer and Thiago Maia.