Dror Benshetrit 2011

Industrial Design/2011/36 min/Reel № 11.001

ByDror Benshetrit

Dror Benshetrit on collaboration, reinvention and transformation in cross-disciplinary design

What Will Creativity Hold for the Future?/Recorded 2011

A close reading, kept within reach.

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The short version

Dror Benshetrit takes industrial design as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.

Recorded in USA in 2011, the conversation is grounded in Dror's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.

The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.

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What did Dror say about…↵

Dror Benshetrit launched his QuaDror structural support system at Design Indaba 2011.

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About the speaker

Dror Benshetrit

New York/USA

Dror Benshetrit has developed an interdisciplinary practice specialising in innovative design projects, spanning architecture, interiors and art direction.