Creative Economy/2010/45 min/Reel № 10.001
ByBruce Nussbaum
Design guru Bruce Nussbaum means business
Let It Out!/Recorded 2010
A close reading, kept within reach.
Bruce Nussbaum takes creative economy as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in USA in 2010, the conversation is grounded in Bruce's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
Design is a powerful tool for adding economic and social value to business, says Bruce Nussbaum.
About the speaker
Bruce Nussbaum
New York/USA
A leading advocate for design thinking, as assistant managing-editor at BusinessWeek, Nussbaum founded the award-winning “Design & Innovation” online channel.
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