Graphic Design & Illustration/2014/34 min/Reel № 14.001
ByDean Poole
Dean Poole on playing with words
A Better Future Through Design/Recorded 2014
A close reading, kept within reach.
Dean Poole takes graphic design & illustration as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in New Zealand in 2014, the conversation is grounded in Dean's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
The creative director of New Zealand agency Alt Group reveals the ABC's of his creative language.
About the speaker
Dean Poole
Auckland/New Zealand
Dean Poole is co-founder and creative director of Alt Group, a multidisciplinary design studio based in New Zealand.
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