
Design Thinking/2011/17 min/Reel № 11.001
ByDavid Kester
David Kester on how design can nudge social behaviour
What Will Creativity Hold for the Future?/Recorded 2011
A close reading, kept within reach.
David Kester takes design thinking as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in United Kingdom in 2011, the conversation is grounded in David's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
David Kester talks about how design can be applied to positively nudge social behaviour, save time and lives, and boost the economy.

About the speaker
David Kester
London/United Kingdom
David Kester is the chief executive of the Design Council in the UK. He leads programmes and policies for industry, education and the public sector.
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