Creative Economy/2011/17 min/Reel № 11.001
ByDavid Butler
David Butler on why design is critical to business
What Will Creativity Hold for the Future?/Recorded 2011
A close reading, kept within reach.
David Butler takes creative economy as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in USA in 2011, the conversation is grounded in David's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
David Butler believes that design goes beyond making something pretty; it is about designing systems that start a movement.
About the speaker
David Butler
Atlanta/USA
David Butler is responsible for leading the global design vision and strategy for the Coca-Cola Company.
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