Creative Economy/2011/42 min/Reel № 11.001
ByDana Arnett
Dana Arnett on the difference between good and bad design
What Will Creativity Hold for the Future?/Recorded 2011
A close reading, kept within reach.
Dana Arnett takes creative economy as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in USA in 2011, the conversation is grounded in Dana's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
Dana Arnett talks about how designers emotionally and intellectually identify with the work they create.
About the speaker
Dana Arnett
Chicago/USA
Dana Arnett has created brand marketing solutions for the likes of Harley-Davidson, IBM, General Electric, Coca-Cola, Thomas Reuters and Nike.
Where this goes next.
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