Creative Economy/2015/29 min/Reel № 15.001
ByDan Wieden
Dan Wieden on why Wieden+Kennedy will never sell out
Make. Change./Recorded 2015
A close reading, kept within reach.
Dan Wieden takes creative economy as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.
Recorded in USA in 2015, the conversation is grounded in Dan's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.
The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.
The co-founder of Wieden+Kennedy says the secret of its success lies in its creative culture of chaos.
About the speaker
Dan Wieden
New York/USA
Dan Wieden is an American advertising executive who co-founded Wieden+Kennedy and coined the Nike tagline "Just Do It".
Where this goes next.
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