Amna Elshandaweely - Design Indaba Conference 2018

Fashion & Jewellery Design/2018/19 min/Reel № 18.001

ByAmna Elshandaweely

Conscious fashion: Amna Elshandaweely’s take on fashion and revolution

Embrace the Unknown/Recorded 2018

A close reading, kept within reach.

Read / watch in
The short version

Amna Elshandaweely takes fashion & jewellery design as a lens on the larger question the festival keeps returning to: what design owes to the people and places it works among. The talk moves from specific projects toward a broader argument about practice.

Recorded in Egypt in 2018, the conversation is grounded in Amna's own working method — the compromises, the constraints, and the moments where the work taught them something they didn't expect.

The closing turn is characteristic of the archive: less a conclusion than a provocation, handed to the audience to carry into their own disciplines.

Ask this talk
What did Amna say about…

The Cairo designer makes a moving case for social impact with something as simple as the clothes we wear.

Migration placeholder image alt text

About the speaker

Amna Elshandaweely

Cairo/Egypt

The Egyptian fashion designer combines ethics and aesthetics to create unique, trendy collections.